{"title":"Birthing Preparation","description":"","products":[{"product_id":"weleda-perineum-massage-oil","title":"Perineum Massage Oil","description":"\u003cp class=\"bodytext\"\u003e\u003cspan style=\"font-size:\" small\u003e\u003cspan style=\"font-weight: bold;\"\u003eWeleda Perineum Massage Oil\u003c\/span\u003e with r\u003c\/span\u003eegular massages with this purely natural oil increases the skin's elasticity and its ability to stretch, thus helping to reduce the risk of episiotomy. Mild almond oil, vitamin E-rich wheat germ oil, and skin-friendly essential oils are ideally suited for the sensitive perineal area.\u003c\/p\u003e\u003cp class=\"bodytext\"\u003eRegularly massage the perineal area from week 34 of pregnancy. Massage tips are included on the package insert.\u003c\/p\u003e","brand":"Weleda","offers":[{"title":"50ml","offer_id":46872860786906,"sku":"1014321-1","price":29.3,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/weleda-perineum-massage-oil__61113.jpg?v=1758664094"},{"product_id":"absolute-essential-calm-birth-essential-oil-blend","title":"Calm Birth Essential Oil Blend","description":"\u003cp\u003e\u003cstrong\u003eAbsolute Essential Calm Birth\u003c\/strong\u003e supports the inevitable anxieties around birth which are best managed with sensible preparation and an open mind. Breathing is, of course, our best natural resource to help us stay loose and manage powerful contractions with presence and integrity. \u003c\/p\u003e\u003cp\u003eWhich is why Calm Birth is the perfect companion for natural birthing. Made with exceptionally pure essential oils, it has a gentle natural aroma that carries specific calming and balancing properties to sensory receptors at the nose. Simply put drops into a diffuser to help create an atmosphere conducive to clarity and composure. \u003c\/p\u003e\u003cp\u003eAlso helpful to encourage relaxation and calm during pregnancy, Calm Birth may be especially useful in conjunction with guided prenatal yoga. It is absolutely safe for mother and baby and may be accompanied by Maternity Labour Support for a total natural-care birth plan.\u003c\/p\u003e\u003cp\u003eTAPS PP1283\u003c\/p\u003e","brand":"Absolute Essential","offers":[{"title":"5ml","offer_id":46873016697050,"sku":"1089305-1","price":24.7,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/absolute-essential-calm-birth__76726.jpg?v=1758664148"},{"product_id":"viva-la-vulva-pregnancy-relaxing-bath-soak","title":"Pregnancy Relaxing Bath Soak","description":"\u003cp\u003e\u003cstrong\u003eViva La Vulva Pregnancy Relaxing Bath Soak:\u003c\/strong\u003e Hey mama-to-be, your body is going through some major changes. Luckily, Viva La Vulva have got just the thing to help a mama out. \u003cbr\u003e\u003cbr\u003eThis soak is made from all-natural, good-for-you stuff. It's a self-care ritual for your belly, while it stretches and grows. Plus, it's a little touch of calm for your busy mind. And the best part? This soak is specially made for you mama, because it's suitable for pregnancy.\u003c\/p\u003e","brand":"Viva La Vulva","offers":[{"title":"200gm","offer_id":47176211857626,"sku":"1113646-1","price":22.4,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/viva-la-vulva-pregnancy-relaxing-bath-soak__06006.jpg?v=1764578508"},{"product_id":"viva-la-vulva-perineal-massage-oil","title":"Perineal Massage Oil","description":"\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eViva La Vulva Perineal Massage Oil \u003c\/span\u003eis an all-natural must-try for any new mama-to-be.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eYour perineum is the firm muscle tissue between the vulva and anus. Massaging the perineal area from 34 weeks onwards can support blood flow to the area, help the perineal skin be in prime condition for stretching during birthing! Think of perineal massage like a warm up for your perineum to help with the big day, mentally and physically.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eBenefits of perineal massage:\u003c\/div\u003e\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eHelps prepare the perineum for birth by increasing elasticity. \u003c\/li\u003e\n\u003cli\u003eMay help to reduce the risk of tearing and episiotomy.\u003c\/li\u003e\n\u003cli\u003eCan help with scar tissue from previous births.\u003c\/li\u003e\n\u003cli\u003eIncreases blood flow to the area preparing skin tissues.\u003c\/li\u003e\n\u003cli\u003eMay help mama relax and mentally prepare for birth. \u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e","brand":"Viva La Vulva","offers":[{"title":"30ml","offer_id":47176374780122,"sku":"1113640-1","price":29.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/viva-la-vulva-perineal-massage-oil__57847.jpg?v=1764578502"},{"product_id":"absolute-essential-birthing-essentials-organic","title":"Birthing Essentials (Organic)","description":"\u003cspan style=\"font-weight: bold;\"\u003eAbsolute Essential Birthing Essentials (Organic)\u003c\/span\u003e is 100% pure, organic medicinal plant oils blended by maternity health specialists, these are three pristine, clinical blends to support hormone production, calm \u0026amp; promote natural delivery.\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eBirth Time Start: \u003c\/span\u003eSupports natural hormone production in preparation for birthing. It delivers baby-safe active molecules to help calm body and mind.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eMaternity Labour Support:\u003c\/span\u003e Has powerful relaxing and analgesic properties.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eBirth Time Calm: \u003c\/span\u003eMade with exceptionally pure essential oils, it has a gentle natural aroma that carries specific calming and balancing properties to sensory receptors at the nose. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003ePresented in a beautiful, practical box made from Nepalese Lokta-bush paper (thus supporting traditional hand-craft and sustainable forest enterprise in recovering earthquake communities).\u003c\/div\u003e","brand":"Absolute Essential","offers":[{"title":"1 x 10ml + 2 x 5 ml","offer_id":47176482226394,"sku":"1112796-1","price":70.5,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/absolute-essential-birthing-essentials-organic__63548.jpg?v=1764575456"},{"product_id":"naturo-pharm-birth-aid","title":"Birth-Aid","description":"\u003cp\u003e\u003cspan style=\"font-weight: 700;\"\u003eNaturo Pharm Birth-Aid Spray \u003c\/span\u003esupports natural childbirth and normal recovery from the physical stress of birthing.\u003c\/p\u003e\u003cp\u003eTAPS PP1349\u003c\/p\u003e\n\u003cp\u003eYou can read more about homoeopathy \u003ca href=\"{{store%20direct_url=\" supplements-and-natural-health=\"\" a-z-of-natural-health=\"\" homeopathic-remedies\u003e here\u003c\/a\u003e.\u003c\/p\u003e","brand":"Naturo Pharm","offers":[{"title":"25ml Oral Spray","offer_id":47176501887194,"sku":"1112447-1","price":30.6,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/naturo-pharm-birth-aid__77839.jpg?v=1764577430"},{"product_id":"naturo-pharm-pre-birth","title":"Pre-Birth","description":"\u003cp\u003e\u003cstrong\u003eNaturo Pharm Pre-Birth \u003c\/strong\u003esupports normal muscle tone and natural childbirth.\u003c\/p\u003e\u003cp\u003eTAPS PP1349\u003c\/p\u003e\n\u003cp\u003eYou can read more about homoeopathy \u003ca href=\"{{store%20direct_url=\" supplements-and-natural-health=\"\" a-z-of-natural-health=\"\" homeopathic-remedies style=\"background-color: rgb(249, 249, 249);\"\u003e here\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Naturo Pharm","offers":[{"title":"25ml Oral Spray","offer_id":47176527380698,"sku":"1112503-1","price":30.6,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/naturo-pharm-pre-birth__26903.jpg?v=1764577459"},{"product_id":"natures-sunshine-5-w","title":"5-W","description":"\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003eNature's Sunshine 5-W\u003c\/span\u003e is a herbal combination designed to support women during the final stages of pregnancy and childbirth. It contains herbs which support uterine tissues in preparation for childbirth. 5-W supports uterine muscle relaxation, worry and nervousness often associated with childbirth. \u003c\/p\u003e\u003cp\u003e5-W is recommended especially during the last five weeks of pregnancy to support natural, healthy delivery and recovery. 5-W has also been used to help nourish and support glandular and reproductive health. Women may find benefit from using 5-W several months prior to conception in order to nourish and support healthy uterine tissues and hormones. \u003c\/p\u003e\u003cp\u003eTAPS PP4929.\u003c\/p\u003e\u003cul\u003e\u003c\/ul\u003e","brand":"Nature's Sunshine","offers":[{"title":"100 capsules","offer_id":47176666841306,"sku":"1112546-1","price":46.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/natures-sunshine-5-w__54836.jpg?v=1764577302"},{"product_id":"natures-sunshine-red-raspberry-360mg","title":"Red Raspberry 360mg","description":"\u003cp\u003e\u003cspan style=\"font-weight: 700;\"\u003eNature’s Sunshine Red Raspberry \u003c\/span\u003ehas been designed as a female system tonic to support healthy menstruation, queasiness associated with pregnancy and to support a woman's body for the natural process of childbirth. \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eRed raspberry possesses astringent qualities, and the leaves have been used by women for centuries as a support to the reproductive system. Each capsule contains 360 mg red raspberry leaves.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eTAPS PP4929\u003c\/p\u003e","brand":"Nature's Sunshine","offers":[{"title":"100 capsules","offer_id":47176710226138,"sku":"1112658-1","price":40.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/natures-sunshine-red-raspberry-360mg__03290.jpg?v=1764577376"}],"url":"https:\/\/hp-2711.myshopify.com\/collections\/birthing-preparation.oembed","provider":"HealthPost","version":"1.0","type":"link"}