{"title":"Itchy Baby Co","description":"\u003ch2\u003eBorn from experience\u003c\/h2\u003e\n\u003cp\u003eItchy Baby Co. was founded by a mum who understands the challenges of caring for itchy, dry, and sensitive skin. When her little one experienced ongoing discomfort, she realised there was no gentle, natural solution that truly worked. This inspired a daily skincare routine formulated entirely with naturally sourced, scientifically supported ingredients designed to soothe, calm and nourish delicate skin.\u003c\/p\u003e\n\u003ch3\u003eA complete, gentle routine\u003c\/h3\u003e\n\u003cp\u003eItchy Baby Co. isn’t just a set of products – it’s a full skincare solution. Minimalist formulations avoid harsh chemicals and irritants, while providing the moisture, protection and care that delicate skin needs. Every product is crafted with extra gentle ingredients, giving parents confidence in caring for their little ones.\u003c\/p\u003e\n\u003ch3\u003eSupporting families\u003c\/h3\u003e\n\u003cp\u003eMore than a brand, Itchy Baby Co is a community. With thousands of parents seeking natural, safe skincare options for their children, the brand shares knowledge, guidance and encouragement. Their mission is to make the daily ritual of caring for sensitive skin simple, safe, and supportive for both parent and child.\u003c\/p\u003e\n\u003ch2\u003eWhy we love Itchy Baby Co\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFounded by a parent with real-life experience in sensitive skin care\u003c\/li\u003e\n\u003cli\u003eAll-natural, gentle, and scientifically supported formulations\u003c\/li\u003e\n\u003cli\u003eA complete daily routine designed to nourish and protect delicate skin\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"itchy-baby-co-natural-scalp-oil","title":"Natural Scalp Oil","description":"\u003cspan style=\"font-weight: bold;\"\u003eItchy Baby Co Natural Scalp Oil \u003c\/span\u003eis a natural scalp oil packed with the goodness of oat extract which forms a silky barrier to the skin to trap hydration and help stop moisture loss.\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eA dry and irritated babies scalp can be challenging because a babies scalp requires a different approach to the rest of your child’s skin. Organic coconut supports flaking and calendula oils add soothing nourishment.\u003c\/div\u003e","brand":"Itchy Baby Co","offers":[{"title":"100ml","offer_id":47176377499866,"sku":"1111538-1","price":25.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/itchy-baby-co-natural-scalp-oil__05460.jpg?v=1764576742"},{"product_id":"itchy-baby-co-eczema-moisturizer","title":"Eczema Moisturizer","description":"\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eItchy Baby Co Eczema Moisturizer\u003c\/span\u003e is a luscious and intensely hydrating moisturiser that melts into the skin. It brings together two of the world’s most moisturising and soothing ingredients: oatmeal and coconut. The Itchy Baby Co moisturiser also gives you all the benefits of rich shea butter and vitamin E, which help protect your child’s skin.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThe Itchy Baby Co moisturiser does not contain water, this means the skin will benefit from long lasting hydration as it coats the skin for longer. Use the moisturiser immediately after bathing in Itchy Baby Co's bath soak to lock in the most moisture for extended nourishment.\u003c\/div\u003e","brand":"Itchy Baby Co","offers":[{"title":"150gm","offer_id":47176377565402,"sku":"1111536-1","price":32.3,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/itchy-baby-co-eczema-moisturizer__41590.jpg?v=1764576740"},{"product_id":"itchy-baby-co-natural-oatmeal-bath-soak","title":"Natural Oatmeal Bath Soak","description":"\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eItchy Baby Co Natural Oatmeal Bath Soak\u003c\/span\u003e does the work for you while your baby is in the bath. Just natural oatmeal, and nothing else. By dissolving the oatmeal bath soak into the bath water it will moisturise, protect and cleanse the skin.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eEven after your child is out of the bath the nourishment from the bath soak continues to moisturise the skin taking away dryness. Not only do Itchy Baby Co's bath soaks offer the skin moisture and nourishment while in the bath, they prepare the skin to absorb the most amount of hydration when moisturiser is applied for long lasting skin nourishment.\u003c\/div\u003e","brand":"Itchy Baby Co","offers":[{"title":"200gm","offer_id":47176377696474,"sku":"1111539-1","price":19.3,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/itchy-baby-co-natural-oatmeal-bath-soak__51657.jpg?v=1764576740"}],"url":"https:\/\/hp-2711.myshopify.com\/collections\/itchy-baby-co.oembed","provider":"HealthPost","version":"1.0","type":"link"}