{"title":"Mascara","description":"\u003cp\u003eOur natural mascaras are made without harmful ingredients such as the hormone disrupting parabens that are found in conventional mascaras. Instead, they are carefully formulated with natural, hypo-allergenic ingredients, making them suitable for even the most sensitive eyes.\u003c\/p\u003e\n\u003cp\u003eNourishing organic ingredients like Silk, Quince seed, Eyebright, Candelilla and Beeswax wrap every single lash to condition and protect, while natural halloysite clay helps to create strong, thick eyelashes – simply apply another layer for even more volume.\u003c\/p\u003e\n\u003cp\u003eMineral pigments provide a range of flattering shades from jet black and natural brown, to more attention-grabbing shades of blue and plum to make your natural eye colour pop.\u003c\/p\u003e\n\u003cp\u003eOur natural mascara formulas are designed to thicken, lengthen, volumise and define your eyelashes with no clumping or flaking. Long-lasting mascara formulas also offer a smudge free look to take you from day to night.\u003c\/p\u003e\n\u003cp\u003eWith natural mascara, you can draw attention to your beautiful eyes and feel good knowing that you’re making a better choice for your health.\u003c\/p\u003e","products":[{"product_id":"lily-lolo-volume-naturale-mascara","title":"Volume Naturale Mascara","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLily Lolo Volume Naturale Mascara\u003c\/strong\u003e blends intense lash volume with nourishing care. With a custom fibre brush, natural wax complex, and zero clumping, it’s bold beauty - naturally elevated.  Effortlessly builds volume, definition, and separation with a specially designed fibre brush.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe clean formula coats lashes in deep, dramatic black while conditioning and supporting healthy lash growth. Smudge-resistant, flake-proof, and instant volume. Builds dramatic volume with each coat -no flakes, no fuss. Lash-Loving Ingredients, enriched with mango seed butter and l-arginine to condition and strengthen lashes. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eVegan-friendly, free from silicones, parabens, fragrance \u0026amp; carbon black fibre brush definition - Custom fibre wand separates and lifts for a panoramic, fanned-out effect.\u003c\/span\u003e\u003c\/p\u003e","brand":"Lily Lolo","offers":[{"title":"Black 7ml","offer_id":46872856559834,"sku":"1007574-1","price":50.8,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/lily-lolo-volume-naturale-mascara-7ml-front.jpg?v=1773003238"},{"product_id":"lily-lolo-big-lash-mascara","title":"Big Lash Mascara","description":"\u003cspan style=\"font-weight: bold;\"\u003eLily Lolo Big Lash Mascara\u003c\/span\u003e is a mascara for fuller, longer and bigger lashes. Quick to dry, vegan-friendly and suitable for sensitive eyes, this mascara has it all. Formulated for all day wear using ingredients that are kind to you and our planet.","brand":"Lily Lolo","offers":[{"title":"Black","offer_id":46872865079514,"sku":"1014502-1","price":51.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/lily-lolo-big-lash-mascara-black__94088.jpg?v=1758664357"},{"product_id":"dr-hauschka-defining-mascara","title":"Defining Mascara","description":"\u003cspan style=\"font-weight: bold;\"\u003eDr. Hauschka Mascara Defining 01 Black\u003c\/span\u003e separates and defines each lash for a naturally expressive look. 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The formulation combines mineral pigments with nourishing ingredients such as quince seed, silk and candelilla wax to envelop and protect every single lash.","brand":"Dr Hauschka","offers":[{"title":"01 Black 8ml","offer_id":46872869404890,"sku":"1003939-1","price":52.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/dr-hauschka-mascara-volume-01-black__30757.jpg?v=1758664266"},{"product_id":"inika-organic-curvy-lash-mascara","title":"Curvy Lash Mascara","description":"\u003cp\u003e\u003cstrong\u003eINIKA Organic Curvy Lash Mascara - Black\u003c\/strong\u003e is a luxurious curling mascara that lifts, lengthens and curls lashes with its custom-designed wand, taking your look from flirty to dramatic in just a few swipes. \u003cbr\u003e\u003cbr\u003eINIKA Organic Curvy Lash Mascara is enriched with certified organic carnauba wax for show-stopping lashes with supreme hold, plus botanical ingredients that condition hair fibres. \u003cbr\u003e\u003cbr\u003eLash-loving castor seed oil, loaded with essential fatty acids, supports healthy lash growth alongside astringent and soothing magnolia bark extract, which serves to nourish and condition for smooth application. Meanwhile, vitamin E-rich antioxidant sunflower seed oil conditions and protects. \u003cbr\u003e\u003cbr\u003eThis mascara evenly coats lashes in plant-based, buildable, rich, and glossy pigment, lifting each lash from root to tip and holding it in place. Accentuate your lashes with intense curl and a smudge-proof finish that lasts all day. \u003c\/p\u003e","brand":"INIKA Organic","offers":[{"title":"Black 7.5ml","offer_id":46872950571226,"sku":"1057527-1","price":56.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/inika-organic-curvy-lash-mascara-black__00904.jpg?v=1758664668"},{"product_id":"inika-organic-purity-lash-mascara","title":"Purity Lash Mascara","description":"\u003cp\u003e\u003cstrong\u003eINIKA Organic Organic Purity Lash 8.5ml \u003c\/strong\u003eis a pioneering mascara suited to accentuating sensitive eyes. INIKA Organic Purity Lash Mascara features 71% certified organic ingredients that enrich lashes while imparting full-coverage rich pigment. \u003cbr\u003e\u003cbr\u003eThis world-first formula is enriched with carnauba wax for supreme hold, plus nourishing botanical ingredients that condition hair fibres. Lash-loving castor seed oil, loaded with essential fatty acids, supports healthy lash growth alongside astringent and soothing magnolia bark extract, which serves to nourish and condition for smooth application. \u003cbr\u003e\u003cbr\u003eMeanwhile, vitamin E-rich antioxidant sunflower seed oil conditions and protects. This natural, organic and vegan formula nourishes lashes, leaving a glossy shine with no clumping or flaking thanks to its cranberry water base, featuring vitamins C and A. \u003cbr\u003e\u003cbr\u003ePurity Lash Mascara is complete with a tapered wand to gain coverage of the inner and outer lash line. Ideal for sensitive eyes and for those searching for a mascara that is truly rich in nourishing certified organic ingredients.\u003c\/p\u003e","brand":"INIKA Organic","offers":[{"title":"Black 8.5ml","offer_id":46872950636762,"sku":"1057530-1","price":56.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/inika-organic-organic-purity-lash__65652.jpg?v=1758664657"},{"product_id":"inika-organic-bold-lash-mascara","title":"Bold Lash Mascara","description":"\u003cp\u003e\u003cstrong\u003eINIKA Organic Mascara Bold Lash 13ml\u003c\/strong\u003e is an all-natural formula that instantly amplifies lashes with rich, glossy pigment in a single swipe.\u003cbr\u003e\u003cbr\u003eINIKA Organic Bold Lash Mascara is enriched with certified organic carnauba wax for show-stopping lashes with supreme hold, plus botanical ingredients that condition hair fibres. \u003cbr\u003e\u003cbr\u003eLash-loving castor seed oil, loaded with essential fatty acids, supports healthy lash growth alongside astringent and soothing magnolia bark extract, which serves to nourish and condition for smooth application. Meanwhile, vitamin E-rich antioxidant sunflower seed oil conditions and protects. \u003cbr\u003e\u003cbr\u003eINIKA Organic Bold Lash Mascara glides on smoothly, building up to your desired level of dramatic volume, helping lashes appear thicker than ever. Achieve an ultra-bold appearance with the large, custom-designed volumising brush head that separates and coats each lash.\u003c\/p\u003e","brand":"INIKA Organic","offers":[{"title":"Black 13ml","offer_id":46872950702298,"sku":"1057531-1","price":56.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/inika-organic-mascara-bold-lash__80871.jpg?v=1758664657"},{"product_id":"inika-organic-long-lash-mascara","title":"Long Lash Mascara","description":"\u003cp\u003e\u003cstrong\u003eINIKA Organic Mascara Long Lash 8ml\u003c\/strong\u003e is a luxurious vegan formula with 100% natural ingredients to boost lash length, volume and span in one swipe. \u003cbr\u003e\u003cbr\u003eINIKA Organic Long Lash Mascara is enriched with certified organic carnauba wax for show-stopping lashes with supreme hold, plus botanical ingredients that condition hair fibres. Lash-loving castor seed oil, loaded with essential fatty acids, supports healthy lash growth alongside astringent and soothing magnolia bark extract, which serves to nourish and condition for smooth application. Meanwhile, vitamin E-rich antioxidant sunflower seed oil conditions and protects.\u003cbr\u003e\u003cbr\u003eINIKA Organic Long Lash Mascara helps you achieve a spectacular panoramic effect thanks to the silky-smooth texture and intense, pure mineral pigments. The custom lengthening brush head allows the perfect amount of mascara to be applied every time, delivering long-lasting, smudge-proof lush colour in a single stroke.\u003cbr\u003e\u003cbr\u003eAvailable in shades Black and Brown.\u003c\/p\u003e","brand":"INIKA Organic","offers":[{"title":"Black 8ml","offer_id":46872983371994,"sku":"1057528-1","price":56.9,"currency_code":"NZD","in_stock":true},{"title":"Brown 8ml","offer_id":46872983404762,"sku":"1057528-2","price":56.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/inika-organic-mascara-long-lash__79871.jpg?v=1758664005"},{"product_id":"eco-by-sonya-mitzi-mascara","title":"Mitzi Mascara","description":"\u003cp\u003e\u003cstrong\u003eEco By Sonya Mitzi Mascara\u003c\/strong\u003e Are you chasing dramatic eyes? This mascara will deliver the results with clean ingredients. For a deep root lift and lash separation without the irritation of nasty ingredients. \u003cbr\u003e\u003cbr\u003eAn intense pigment that is smudge proof to make your eyes pop!  Curl, define and intensify. You’re going to love Mitzi as much as we do. Ultimate deep root lift, lengthening, smudge proof, suitable for sensitive eyes, clean, Vegan, ophthalmological tested.\u003c\/p\u003e","brand":"Eco By Sonya","offers":[{"title":"1 x mascara","offer_id":47176149369050,"sku":"1110772-1","price":55.6,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/eco-by-sonya-mitzi-mascara__94572.jpg?v=1764576150"},{"product_id":"dr-hauschka-mascara-volume-02-brown","title":"Mascara Volume 02 Brown","description":"\u003cspan style=\"font-weight: bold;\"\u003eDr. Hauschka Mascara Volume 02 Brown\u003c\/span\u003e creates visibly thicker lashes for a real volume boost. 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The Green Parent Natural Beauty Awards honour the very best natural and organic beauty brands in the UK. An independent review panel of eco beauty experts test thousands of products, from over 100 natural and organic brands, to find the best, most effective beauty products and treatments on the market. \u003c\/span\u003e\u003c\/p\u003e","brand":"Living Nature","offers":[{"title":"8ml","offer_id":47176513355994,"sku":"1111748-1","price":36.4,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/living-nature-thickening-mascara-jet-black__92795.jpg?v=1764576987"},{"product_id":"living-nature-thickening-mascara-blackened-brown","title":"Thickening Mascara - Blackened Brown","description":"\u003cp\u003eLiving Nature Thickening Mascara in Blackened Brown for stunning, not-to-miss eyes.\u003c\/p\u003e\n\u003cp\u003eOur unique Thickening Mascara with Halloysite clay thickens lashes for impact without clumps or chemicals.\u003c\/p\u003e","brand":"Living Nature","offers":[{"title":"8ml","offer_id":47176752464090,"sku":"1111747-1","price":36.4,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/living-nature-thickening-mascara-blackened-brown__80169.jpg?v=1764576986"},{"product_id":"dr-hauschka-long-lasting-mascara","title":"Long Lasting Mascara","description":"\u003cp\u003e\u003cstrong\u003eDr. Hauschka Long Lasting Mascara:\u003c\/strong\u003e Naturally defined, beautifully lengthened. \u003cbr\u003e\u003cbr\u003eDr. Hauschka Long Lasting Mascara separates and extends each lash while staying in place for up to 12 hours - without smudging. \u003cbr\u003e\u003cbr\u003eThe gentle formula is crafted with mineral pigments, nurturing plant extracts and protective natural waxes. 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