{"title":"Minerals","description":"\u003cp\u003eWhilst minerals are absolutely essential to the function of the human body, many of us are severely lacking in a number of them. Selenium, iodine and zinc deficiencies are particularly rife in New Zealand, as our soils are naturally low in these nutrients and monoculture-style farming progressively strips land of these and other essential minerals. This means the food we eat is much lower in minerals than it should be, and we in turn may end up with deficiencies, even if we eat a diet rich in organic whole foods.\u003c\/p\u003e\n\u003ch3\u003eMinerals Range\u003c\/h3\u003e\n\u003cp\u003eOur range of minerals covers not only the major minerals such as \u003ca href=\"\/collections\/magnesium\" title=\"Magnesium\"\u003emagnesium\u003c\/a\u003e, calcium, iron, iodine and zinc, but a number of multi-mineral products including numerous trace minerals, in various formats and a variety of forms – from capsules and liquids to topical sprays and gels, there is something to suit every person and every need\u003c\/p\u003e","products":[{"product_id":"vitus-wholefoods-iron-c-powder","title":"Iron + C Powder","description":"\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eVITUS Pure Plant Sourced IRON + C \u003c\/span\u003eis a great tasting vegan-friendly, wholefood powder blend containing ingredients specially selected for their naturally high levels of iron and vitamin C.\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eUtilising a plant based, non-haem form of iron, sourced exclusively from organic curry leaves, this natural form of iron is gentle on the stomach and boosts antioxidant activity for overall health benefits. Acerola berry and camu camu combine to provide a rich source of vitamin C.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThe formula is complemented by beetroot for its rich colour and nutritional contribution to antioxidants, iron, vitamin C, folate, manganese and nitrates.  \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eVITUS™ Iron + C offers a bioavailable, plant based source of iron that provides 100% of your daily recommended intake of iron, and 110% of your recommended daily intake of vitamin C. Acerola berry and camu camu are naturally rich in vitamin C and help to support the absorption of iron in the body.\u003c\/div\u003e","brand":"VITUS Wholefoods","offers":[{"title":"120g","offer_id":46872966693082,"sku":"1065195-1","price":51.7,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/vitus-pure-plant-sourced-iron-c__61610.jpg?v=1758664255"},{"product_id":"qsilica-skin-hair-and-nails-original-silica-liquid","title":"Skin, Hair and Nails ORIGINAL Silica Liquid","description":"\u003cp\u003e\u003cspan style=\"font-size:;\" font-weight:=\"\"\u003e\u003cstrong\u003eQsilica Skin, Hair \u0026amp; Nails Original Silica Liquid\u003c\/strong\u003e offers a convenient form of colloidal silica, a dietary mineral that may support skin, hair and nail health.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-size:;\" font-weight:=\"\"\u003eFormulated to nourish from within, Qsilica oral liquid may support skin health.\u003c\/span\u003e\u003c\/p\u003e","brand":"QSilica","offers":[{"title":"500ml","offer_id":46872968462554,"sku":"1058472-1","price":35.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/qsilica-skin-hair-and-nails-original-silica-liquid__72347.jpg?v=1758664064"},{"product_id":"waterdrop-microlyte-grapefruit","title":"Microlyte - Grapefruit","description":"\u003cp\u003e\u003cstrong\u003ewaterdrop Microlyte - GRAPEFRUIT:\u003c\/strong\u003e Sweet, sour and slightly bitter, enjoy everything grapefruit has to offer, but with additional goodness - 5 electrolytes, 9 vitamins and zinc. \u003cbr\u003e\u003cbr\u003eGuaranteed to take you one sip further on any of your sporting adventures.\u003c\/p\u003e","brand":"waterdrop","offers":[{"title":"12 Servings","offer_id":46873003786458,"sku":"1088523-1","price":21.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/waterdrop-microlyte-grapefruit__46518.jpg?v=1758664766"},{"product_id":"chief-organic-beef-liver-capsules","title":"Organic Beef Liver Capsules","description":"\u003cp\u003e\u003cstrong\u003eChief Organic Beef Liver: \u003c\/strong\u003eDid you know that eating a single serving of liver can help you meet your daily recommended amounts of vitamins and minerals?\u003cbr\u003e\u003cbr\u003eBeef liver is the most nutrient dense organ meat and is an excellent source of B vitamins, fat-soluble vitamins (A, D, E, K), bioavailable Iron, Folate, Choline, Chromium, Copper, and Zinc.\u003cbr\u003e\u003cbr\u003eHolistically, it supports healthy hormone balance, digestive function, cardiovascular and reproductive systems, healthy skin and bones and healthy immune function. Beef liver is particularly high in vitamin B12, making it a great daily supplement to support energy levels, and for those at risk of low iron stores.\u003cbr\u003e\u003cbr\u003eAs an organ that processes toxins to make them less harmful to the body and remove them from the bloodstream, it’s crucial to eat liver products that tick the organic box like Chief Beef Liver capsules do.\u003cbr\u003e\u003cbr\u003eChief Organic Beef Liver capsules are truly nature's vitamins from real food. Eat like a Chief!\u003c\/p\u003e\u003cp\u003eConvenient and easy to take.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOrganic grass-fed and grass finished Aussie beef.\u003c\/li\u003e\n\u003cli\u003eNo added hormones, antibiotic and GMO free.\u003c\/li\u003e\n\u003cli\u003eFreeze-dried to preserve nutrients.\u003c\/li\u003e\n\u003cli\u003eKeto and Paleo-friendly.\u003c\/li\u003e\n\u003cli\u003eCertified humane, high animal welfare.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003eTAPS PP4068\u003c\/p\u003e","brand":"Chief","offers":[{"title":"120 Capsules","offer_id":46873004671194,"sku":"1088563-1","price":53.3,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/chief-organic-beef-liver__13224.jpg?v=1758664852"},{"product_id":"chief-organic-beef-offal-multivitamin-capsules","title":"Organic Beef Offal Multivitamin Capsules","description":"\u003cp\u003e\u003cstrong\u003eChief Organic Beef Offal\u003c\/strong\u003e formulation is Nature’s most complete superfood. Containing an equal blend of beef liver, kidney, heart, spleen and tripe. Beef Offal is packed with nutrients, providing highly bioavailable protein with a balanced profile of amino acids, as well as high levels of essential vitamins and minerals, such as iron, selenium, copper and vitamins A, B12, C, folate and choline.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% certified organic grass-fed and grass finished regeneratively farmed beef providing high quality organ meats.\u003c\/li\u003e\n\u003cli\u003eHighly bioavailable vitamins and minerals from real food freeze-dried to preserve all the goodness.\u003c\/li\u003e\n\u003cli\u003eCertified humane, high animal welfare.\u003c\/li\u003e\n\u003cli\u003eNo added hormones, antibiotic free, pesticide free, GMO-free.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe best source of vitamins and minerals is real food, and Beef Offal is one of the most nutrient dense food sources there is.\u003cbr\u003e\u003cbr\u003eOrgan meats used to be a standard part of the diets of our ancestors but in modern society, not many people like the taste of organ meats so this encapsulated product enables you to get the benefits without the taste.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWhat is offal?\u003c\/strong\u003e\u003cbr\u003eOffal is collectively the organ meats of an animal, including the heart, liver, kidneys, spleen and the stomach lining (known as tripe). 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