{"product_id":"now-foods-beta-carotene-natural-25-000iu-algae","title":"Beta Carotene Natural 25,000IU Algae","description":"\u003cspan style=\"font-weight: bold;\"\u003eNOW Foods Natural Beta Carotene \u003c\/span\u003eis an essential nutrient found predominantly in algal species and in yellow, orange, and dark green vegetables. It is fat soluble and may serve as either an antioxidant or be converted to retinol (vitamin A) in the body based on physiological need. The carotenoids we obtain from our diet serve several important physiological roles.\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eSome carotenoids are pro-vitamin A carotenoids, including alpha-carotene, beta-carotene and beta-cryptoxanthin. When these carotenoids are ingested they’re converted to vitamin A in the body, which is important for overall growth and development, immune system function, and healthy vision.\u003cdiv\u003e\n\u003cbr\u003e\u003cdiv\u003eAlmost all carotenoids are free radical scavengers, helping to protect tissues from the damaging effects of oxidation. In addition, the molecular structure of carotenoids helps them to absorb light, especially blue light, which can be harmful to sensitive ocular structures. Carotenoids are also believed to assist intercellular communication by stimulating the production of certain proteins. \u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eTAPS PP6684\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"NOW foods","offers":[{"title":"90 softgels","offer_id":47176433008858,"sku":"1112266-1","price":40.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/now-foods-natural-beta-carotene__24233.jpg?v=1764577556","url":"https:\/\/hp-2711.myshopify.com\/products\/now-foods-beta-carotene-natural-25-000iu-algae","provider":"HealthPost","version":"1.0","type":"link"}