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Liver Bitters 
Liver Bitters
$32.00Wild Dispensary
Liver Bitters
50ml$32.00 -
Clean Lean Protein - Rich Chocolate
Clean Lean Protein - Rich Chocolate
From $35.30Nuzest
Clean Lean Protein - Rich Chocolate
250gFrom $35.30 -
Kefir Culture Sachet 
Kefir Culture Sachet
$8.20Mad Millie
Kefir Culture Sachet
2 x kefir culture sachets$8.20 -
Go Collagen For Bone Support 
Go Collagen For Bone Support
$68.00GO Healthy
Go Collagen For Bone Support
210 vegecaps$68.00 -
Mason's Mushrooms Blend
Mason's Mushrooms Blend
From $78.50SuperFeast
Mason's Mushrooms Blend
100gFrom $78.50 -
Dental Floss Refill - Extra Strong Bamboo Charcoal
Dental Floss Refill - Extra Strong Bamboo Charcoal
$10.70Solid
Dental Floss Refill - Extra Strong Bamboo Charcoal
2x 30m rolls, black$10.70 -
Kids Iron Gummies
SaleBONUSKids Iron Gummies
$20.20$15.70Radiance
Kids Iron Gummies
40 gummies$15.70$20.20 -
Ageless Beauty
SaleBONUSAgeless Beauty
$68.40$53.10Radiance
Ageless Beauty
60 vegecaps$53.10$68.40 -
Sensitive Shampoo
Sensitive Shampoo
From $32.40Holistic Hair
Sensitive Shampoo
250mlFrom $32.40 -
Women's Health Bladder Support
Women's Health Bladder Support
$39.60Clinicians
Women's Health Bladder Support
50gm$39.60 -
Inner Health Plus
Inner Health Plus
From $34.60Inner Health
Inner Health Plus
30 capsulesFrom $34.60 -
Omega-3 Purified Fish Oil - liquid
SaleBONUSOmega-3 Purified Fish Oil - liquid
From $58.10From $63.30Nordic Naturals
Omega-3 Purified Fish Oil - liquid
237ml lemonFrom $58.10From $63.30 -
Rhodiola Root Extract
BONUSRhodiola Root Extract
$57.80Solgar
Rhodiola Root Extract
60 capsules$57.80 -
Apple Cider Vinegar Soft Chews 
SaleApple Cider Vinegar Soft Chews
From $25.00From $26.40The Good Vitamin Co. Ltd
Apple Cider Vinegar Soft Chews
160 chewablesFrom $25.00From $26.40 -
Complete Omega
SaleBONUSComplete Omega
From $43.20From $47.10Nordic Naturals
Complete Omega
120 softgelsFrom $43.20From $47.10 -
Nerve & Skin Rescue Oil
Nerve & Skin Rescue Oil
$28.60artemis
Nerve & Skin Rescue Oil
50ml$28.60 -
Evening Primrose Oil 1000mg - Omega 6 Essential
Evening Primrose Oil 1000mg - Omega 6 Essential
$23.80Clinicians
Evening Primrose Oil 1000mg - Omega 6 Essential
90 capsules$23.80 -
PMS Peace
PMS Peace
$34.90BioBalance
PMS Peace
60 capsules$34.90 -
Lime + Bergamot Natural Deodorant
Lime + Bergamot Natural Deodorant
$14.20slo
Lime + Bergamot Natural Deodorant
55gm$14.20 -
Extra C Zingles
Extra C Zingles
$22.30Ethical Nutrients
Extra C Zingles
Berry 50 tablets$22.30 -
Organic Lions Mane
Organic Lions Mane
$41.20Misty Day Plant Potions
Organic Lions Mane
60gm$41.20 -
Inner Health Plus - Dairy Free
Inner Health Plus - Dairy Free
From $34.60Inner Health
Inner Health Plus - Dairy Free
30 capsulesFrom $34.60 -
Signature Cream Cleanser 
Signature Cream Cleanser
$17.30Sukin
Signature Cream Cleanser
125ml$17.30
What does Artificial Colour Free mean for health & wellness products?
The appeal of colourful food seems to capture our attention, but unfortunately, these colours aren’t always derived from the beautiful natural hues of fresh fruit and vegetables.
Artificial colours can be a common ingredient in processed foods and surprisingly can even feature in supplements. While some countries have restrictions on the types of artificial colours added into consumable products, New Zealand hasn’t restricted the use of artificial colours. The effects of these additives in sensitive individuals can include hyperactivity in children, skin sensitivities and digestive complaints, among other things.
What isn’t so well understood is how these colours are manufactured, which can be from a variety of sources, from fossil fuel sourced to insects. Luckily the use of artificial colours must be on the food labels and so with some education, it is easy to spot these additives, they can be listed as a colour or as a number. For example, E102, Tartrazine, the bright yellow colour. However, they don’t have to be listed on supplement labels.
Often supplements that are ‘free from artificial colours’ contain natural colours that are food based and provide additions of their own specific phytonutrients to the products even if it is in small quantities. Think antioxidants; these are abundant because of the vibrant colours of wholefoods. Beetroot extract, purple carrot powder, black carrot powder, turmeric and Maqui berry concentrate are some natural colours that are used in many Children’s multi vitamins and other supplements to improve their colour.
