Filters
3746 items
Sort Best selling
-
Ashwagandha Gummies
Ashwagandha Gummies
$29.90Goli
Ashwagandha Gummies
60 gummies$29.90 -
My Pure Magnesium
My Pure Magnesium
$35.40Therapure
My Pure Magnesium
90 vege capsules$35.40 -
Cranberry with Vitamin C
BONUSCranberry with Vitamin C
$33.30Solgar
Cranberry with Vitamin C
60 vegecap$33.30 -
Peppermint Gels
Peppermint Gels
$33.80NOW foods
Peppermint Gels
90 softgels$33.80 -
Purifying Cleanser - Certified Natural
BONUSPurifying Cleanser - Certified Natural
$38.90Living Nature
Purifying Cleanser - Certified Natural
120ml$38.90 -
Organic Curcumin Capsules - 100% Turmeric Extract
Organic Curcumin Capsules - 100% Turmeric Extract
$54.90Green Trading
Organic Curcumin Capsules - 100% Turmeric Extract
120 capsules$54.90 -
Lavender & Ylang Ylang Massage & Body Oil
SaleBONUSLavender & Ylang Ylang Massage & Body Oil
$25.50$23.70Dolphin Clinic
Lavender & Ylang Ylang Massage & Body Oil
200ml$23.70$25.50 -
Ultimate Life Wild Yam Cream
Ultimate Life Wild Yam Cream
$39.50Ultimate Life
Ultimate Life Wild Yam Cream
100gm$39.50 -
Greens Daily Blend
Greens Daily Blend
$47.66LifeStream
Greens Daily Blend
120 vegecaps$47.66 -
Triple Action Sleep Support
Triple Action Sleep Support
$33.50Ethical Nutrients
Triple Action Sleep Support
30 tablets$33.50 -
Sensitive Recovery Face Oil
Sensitive Recovery Face Oil
$27.90Weleda
Sensitive Recovery Face Oil
50ml$27.90 -
Nourishing Day Cream
BONUSNourishing Day Cream
$38.60Living Nature
Nourishing Day Cream
60ml$38.60 -
Organic Selenium 150
Organic Selenium 150
$21.60Thompson's
Organic Selenium 150
60 tablets$21.60 -
Ultra Extra Pads Long
Ultra Extra Pads Long
$9.70Natracare
Ultra Extra Pads Long
8x long pads$9.70 -
Slippery Elm Capsules
Slippery Elm Capsules
From $32.80Vita-Fit
Slippery Elm Capsules
200 capsulesFrom $32.80 -
Raw Paleo Protein Gentle Digest - Vanilla
Raw Paleo Protein Gentle Digest - Vanilla
From $49.90Amazonia
Raw Paleo Protein Gentle Digest - Vanilla
1kgFrom $49.90 -
Evening Primrose Oil 1000mg High Strength
Evening Primrose Oil 1000mg High Strength
$34.00Healtheries
Evening Primrose Oil 1000mg High Strength
180 capsules$34.00 -
Marshmallow
Marshmallow
$39.60Nature's Sunshine
Marshmallow
100 capsules$39.60 -
Loose Mineral Foundation SPF 25
BONUSLoose Mineral Foundation SPF 25
$77.70INIKA Organic
Loose Mineral Foundation SPF 25
Freedom 8g$77.70 -
2 in 1 Cleanser - Woman & Teen
2 in 1 Cleanser - Woman & Teen
$28.10Oxygen
2 in 1 Cleanser - Woman & Teen
200ml$28.10 -
GingerMint Mints
GingerMint Mints
$9.20VerMints
GingerMint Mints
40gm$9.20 -
Amino 75
BONUSAmino 75
$31.60Solgar
Amino 75
30 vegecaps$31.60 -
5-HTP 100mg
5-HTP 100mg
$26.60NOW foods
5-HTP 100mg
60 vege capsules$26.60
What does Artificial Colour Free mean for health & wellness products?
The appeal of colourful food seems to capture our attention, but unfortunately, these colours aren’t always derived from the beautiful natural hues of fresh fruit and vegetables.
Artificial colours can be a common ingredient in processed foods and surprisingly can even feature in supplements. While some countries have restrictions on the types of artificial colours added into consumable products, New Zealand hasn’t restricted the use of artificial colours. The effects of these additives in sensitive individuals can include hyperactivity in children, skin sensitivities and digestive complaints, among other things.
What isn’t so well understood is how these colours are manufactured, which can be from a variety of sources, from fossil fuel sourced to insects. Luckily the use of artificial colours must be on the food labels and so with some education, it is easy to spot these additives, they can be listed as a colour or as a number. For example, E102, Tartrazine, the bright yellow colour. However, they don’t have to be listed on supplement labels.
Often supplements that are ‘free from artificial colours’ contain natural colours that are food based and provide additions of their own specific phytonutrients to the products even if it is in small quantities. Think antioxidants; these are abundant because of the vibrant colours of wholefoods. Beetroot extract, purple carrot powder, black carrot powder, turmeric and Maqui berry concentrate are some natural colours that are used in many Children’s multi vitamins and other supplements to improve their colour.