Filters
3748 items
Sort Best selling
-
FreeFOD Fodmap Garlic Replacer 
FreeFOD Fodmap Garlic Replacer
$10.50FreeFOD
FreeFOD Fodmap Garlic Replacer
72gm$10.50 -
Purest Omega 3 Wild Alaskan Fish 
Purest Omega 3 Wild Alaskan Fish
$52.10Coyne Healthcare
Purest Omega 3 Wild Alaskan Fish
60 softgels$52.10 -
Organic Tahini Whole Sesame Seeds
Organic Tahini Whole Sesame Seeds
From $9.30Chantal Organics
Organic Tahini Whole Sesame Seeds
700gmFrom $9.30 -
WB Water-Based Personal Lubricant
WB Water-Based Personal Lubricant
From $26.90YES
WB Water-Based Personal Lubricant
100mlFrom $26.90 -
De-Stress Tea
De-Stress Tea
From $25.50artemis
De-Stress Tea
30gmFrom $25.50 -
Black Maca Root Organic Gelatinised Powder 
Black Maca Root Organic Gelatinised Powder
$24.90Matakana Superfoods
Black Maca Root Organic Gelatinised Powder
250gm$24.90 -
Tea Tree Shampoo for Dandruff 
Tea Tree Shampoo for Dandruff
$11.50Thursday Plantation
Tea Tree Shampoo for Dandruff
250ml$11.50 -
Phloe Zyme Bowel Health + Digestion 
SaleBONUSPhloe Zyme Bowel Health + Digestion
$33.00$31.90Phloe
Phloe Zyme Bowel Health + Digestion
50 vegecaps$31.90$33.00 -
Liquid Stevia Caramel 
Liquid Stevia Caramel
From $9.90SweetNZ
Liquid Stevia Caramel
100mlFrom $9.90 -
Tribulus 20,000 One-A-Day 
Tribulus 20,000 One-A-Day
$38.00Thompson's
Tribulus 20,000 One-A-Day
120 capsules$38.00 -
Skincare Oil - Natural 
Skincare Oil - Natural
From $11.90Bio-Oil
Skincare Oil - Natural
125mlFrom $11.90 -
Collagen Hot Chocolate
Collagen Hot Chocolate
$36.00Nutra Organics
Collagen Hot Chocolate
200g$36.00 -
50:50 Balanced Conditioner 
SaleBONUS50:50 Balanced Conditioner
From $6.40From $7.90Giovanni
50:50 Balanced Conditioner
250mlFrom $6.40From $7.90 -
Manuka Honey Lip Balm 
Manuka Honey Lip Balm
$8.60Manuka Health
Manuka Honey Lip Balm
4.5gm$8.60 -
Sensitive Deodorant Bicarb Free + Pure Natural Deodorant
Sensitive Deodorant Bicarb Free + Pure Natural Deodorant
$14.20slo
Sensitive Deodorant Bicarb Free + Pure Natural Deodorant
55gm$14.20 -
Certified Organic Lubricant Water Based 
Certified Organic Lubricant Water Based
$31.90Rumer
Certified Organic Lubricant Water Based
100ml$31.90 -
Almond & Mixed Berry Snacking Clusters 
Almond & Mixed Berry Snacking Clusters
$9.90Pure Delish
Almond & Mixed Berry Snacking Clusters
150gm$9.90 -
BronchiClear
BronchiClear
From $26.60artemis
BronchiClear
100mlFrom $26.60 -
Massage & Body Balm – Balance
Massage & Body Balm – Balance
From $19.30Tui Balms
Massage & Body Balm – Balance
100gmFrom $19.30 -
Axilla Deodorant Paste - Original Signature 
Axilla Deodorant Paste - Original Signature
$24.90Black Chicken Remedies
Axilla Deodorant Paste - Original Signature
75g$24.90 -
Probiotic Protein Bar Orange Cacao
Probiotic Protein Bar Orange Cacao
$3.40Chantal Organics
Probiotic Protein Bar Orange Cacao
45gm$3.40 -
Hair Restorer
Hair Restorer
$37.60Absolute Essential
Hair Restorer
50ml$37.60 -
Vita E - Pure Vitamin E Oil 
Vita E - Pure Vitamin E Oil
$24.40Plunkett's
Vita E - Pure Vitamin E Oil
25ml$24.40
What does Artificial Colour Free mean for health & wellness products?
The appeal of colourful food seems to capture our attention, but unfortunately, these colours aren’t always derived from the beautiful natural hues of fresh fruit and vegetables.
Artificial colours can be a common ingredient in processed foods and surprisingly can even feature in supplements. While some countries have restrictions on the types of artificial colours added into consumable products, New Zealand hasn’t restricted the use of artificial colours. The effects of these additives in sensitive individuals can include hyperactivity in children, skin sensitivities and digestive complaints, among other things.
What isn’t so well understood is how these colours are manufactured, which can be from a variety of sources, from fossil fuel sourced to insects. Luckily the use of artificial colours must be on the food labels and so with some education, it is easy to spot these additives, they can be listed as a colour or as a number. For example, E102, Tartrazine, the bright yellow colour. However, they don’t have to be listed on supplement labels.
Often supplements that are ‘free from artificial colours’ contain natural colours that are food based and provide additions of their own specific phytonutrients to the products even if it is in small quantities. Think antioxidants; these are abundant because of the vibrant colours of wholefoods. Beetroot extract, purple carrot powder, black carrot powder, turmeric and Maqui berry concentrate are some natural colours that are used in many Children’s multi vitamins and other supplements to improve their colour.
