Artificial Colour Free
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Acai Bowl Premix
Acai Bowl Premix
$32.70Matakana Superfoods
Acai Bowl Premix
300gm$32.70 -
LiveCalm Daily Capsules
LiveCalm Daily Capsules
$41.90BraveFace
LiveCalm Daily Capsules
56 capsules$41.90 -
Good Cookie - Hazelnut Chocolate Chip
Good Cookie - Hazelnut Chocolate Chip
$7.80Little Bird Organics
Good Cookie - Hazelnut Chocolate Chip
70gm$7.80 -
Pantothenic Acid 250mg
Pantothenic Acid 250mg
$38.20Nature's Sunshine
Pantothenic Acid 250mg
100 capsules$38.20 -
70% Organic Dark Chocolate
70% Organic Dark Chocolate
$10.40Bennetto
70% Organic Dark Chocolate
80gm$10.40 -
Problem Skin Pack - Woman & Teen
Problem Skin Pack - Woman & Teen
$58.60Oxygen
Problem Skin Pack - Woman & Teen
200ml + 50ml + 50ml$58.60 -
Golden Brown Sweetener
Golden Brown Sweetener
From $13.90SweetNZ
Golden Brown Sweetener
300gmFrom $13.90 -
MCT Oil Brain Power
MCT Oil Brain Power
From $23.40Melrose
MCT Oil Brain Power
250mlFrom $23.40 -
L-Methionine 500mg
BONUSL-Methionine 500mg
$29.90Solgar
L-Methionine 500mg
30 vegecaps$29.90 -
Fresh Cream Deodorant - Coconut Cream
Fresh Cream Deodorant - Coconut Cream
$11.20MooGoo
Fresh Cream Deodorant - Coconut Cream
60ml$11.20 -
GO Vir-Defence Extra + Ester C
GO Vir-Defence Extra + Ester C
From $23.60GO Healthy
GO Vir-Defence Extra + Ester C
30 vege capsulesFrom $23.60 -
Pine Needle Natural Protector
Pine Needle Natural Protector
$20.80Pro-life
Pine Needle Natural Protector
60 vege capsules$20.80 -
Super Greens + Probiotics
Super Greens + Probiotics
$39.30LifeStream
Super Greens + Probiotics
120gm$39.30 -
Good Macaroons - Vanilla & Almond
Good Macaroons - Vanilla & Almond
$12.00Little Bird Organics
Good Macaroons - Vanilla & Almond
125gm$12.00 -
Sweet Dreams Blend
Sweet Dreams Blend
$19.90The Keepers Apothecary
Sweet Dreams Blend
400gm$19.90 -
Nicely Spicy Essential Oil Blend
SaleBONUSNicely Spicy Essential Oil Blend
$22.40$20.90Dolphin Clinic
Nicely Spicy Essential Oil Blend
10ml$20.90$22.40 -
Probiotics for 50+ Years
Probiotics for 50+ Years
$49.60Inner Health
Probiotics for 50+ Years
40 capsules$49.60 -
AHA Resurfacing Serum
BONUSAHA Resurfacing Serum
$54.20Trilogy
AHA Resurfacing Serum
30ml$54.20 -
Protect Manuka & Kawakawa Blended Tea
Protect Manuka & Kawakawa Blended Tea
From $20.70OKU NZ
Protect Manuka & Kawakawa Blended Tea
15 Tea BagsFrom $20.70 -
Keto Electrolytes - Lemonade
Keto Electrolytes - Lemonade
$34.90Locako
Keto Electrolytes - Lemonade
90gm$34.90 -
Shilajit Extract
Shilajit Extract
$39.90Swanson
Shilajit Extract
60 vege capsules$39.90 -
Performance Coffee - The OG
Performance Coffee - The OG
From $24.90Beforeyouspeak
Performance Coffee - The OG
30 SachetsFrom $24.90 -
Noni Juice
Noni Juice
$29.90Vita-Fit
Noni Juice
500ml$29.90
What does Artificial Colour Free mean for health & wellness products?
The appeal of colourful food seems to capture our attention, but unfortunately, these colours aren’t always derived from the beautiful natural hues of fresh fruit and vegetables.
Artificial colours can be a common ingredient in processed foods and surprisingly can even feature in supplements. While some countries have restrictions on the types of artificial colours added into consumable products, New Zealand hasn’t restricted the use of artificial colours. The effects of these additives in sensitive individuals can include hyperactivity in children, skin sensitivities and digestive complaints, among other things.
What isn’t so well understood is how these colours are manufactured, which can be from a variety of sources, from fossil fuel sourced to insects. Luckily the use of artificial colours must be on the food labels and so with some education, it is easy to spot these additives, they can be listed as a colour or as a number. For example, E102, Tartrazine, the bright yellow colour. However, they don’t have to be listed on supplement labels.
Often supplements that are ‘free from artificial colours’ contain natural colours that are food based and provide additions of their own specific phytonutrients to the products even if it is in small quantities. Think antioxidants; these are abundant because of the vibrant colours of wholefoods. Beetroot extract, purple carrot powder, black carrot powder, turmeric and Maqui berry concentrate are some natural colours that are used in many Children’s multi vitamins and other supplements to improve their colour.