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Magnesium 400mg High Strength 
Magnesium 400mg High Strength
From $16.60Healtheries
Magnesium 400mg High Strength
200 capsulesFrom $16.60 -
Nutrients for Vegans
SaleBONUSNutrients for Vegans
$26.40$25.40Clinicians
Nutrients for Vegans
60 vegan capsules$25.40$26.40 -
Ethical N Urinary Tract Support
Ethical N Urinary Tract Support
From $30.50Ethical Nutrients
Ethical N Urinary Tract Support
90 tabletsFrom $30.50 -
Organic Lion's Mane Mushroom Capsules 
Organic Lion's Mane Mushroom Capsules
$33.50Matakana Superfoods
Organic Lion's Mane Mushroom Capsules
30 capsules$33.50 -
Sensitive Scalp Cream Conditioner 
Sensitive Scalp Cream Conditioner
From $20.80MooGoo
Sensitive Scalp Cream Conditioner
1 LitreFrom $20.80 -
Muscular Relief Gel
SaleBONUSMuscular Relief Gel
$25.30$24.30Weleda
Muscular Relief Gel
36ml$24.30$25.30 -
Olive Leaf Extract
Olive Leaf Extract
$40.20Nature's Sunshine
Olive Leaf Extract
60 capsules$40.20 -
Orange Sweet (Organic)
Orange Sweet (Organic)
$21.20Absolute Essential
Orange Sweet (Organic)
10ml$21.20 -
Kumarahou + Kawakawa Shampoo Bar 
Kumarahou + Kawakawa Shampoo Bar
$24.20Frankie Apothecary
Kumarahou + Kawakawa Shampoo Bar
80gm$24.20 -
Pure Shampoo & Conditioner Travel Set
Pure Shampoo & Conditioner Travel Set
$20.50Holistic Hair
Pure Shampoo & Conditioner Travel Set
2 x 50ml$20.50 -
Skin Toner - Women & Teen 
Skin Toner - Women & Teen
$25.50Oxygen
Skin Toner - Women & Teen
100ml$25.50 -
Pro Ashwagandha Sleep 
Pro Ashwagandha Sleep
$35.20GO Healthy Pro Series
Pro Ashwagandha Sleep
60 vege capsules$35.20 -
Clinomont Optima 
Clinomont Optima
$41.90NZeolite
Clinomont Optima
120gm$41.90 -
Sinus Support
Sinus Support
$45.90Nature's Sunshine
Sinus Support
100 vege capsules$45.90 -
Rice Syrup
Rice Syrup
$8.30Chantal Organics
Rice Syrup
500gm$8.30 -
Coffee Energising Body Scrub Coconut & Coffee 
Coffee Energising Body Scrub Coconut & Coffee
$17.60Sukin
Coffee Energising Body Scrub Coconut & Coffee
200ml$17.60 -
Henna Strawberry Blonde - Light Golden Red 
Henna Strawberry Blonde - Light Golden Red
$24.90Rainbow
Henna Strawberry Blonde - Light Golden Red
113gm$24.90 -
Rose 3% in Jojoba (Organic)
Rose 3% in Jojoba (Organic)
$32.70Absolute Essential
Rose 3% in Jojoba (Organic)
10ml$32.70 -
Foundation - Pure Taupe
BONUSFoundation - Pure Taupe
$48.60Living Nature
Foundation - Pure Taupe
30ml$48.60 -
Matcha Tea
SaleMatcha Tea
From $24.60From $25.90Tropeaka
Matcha Tea
200gFrom $24.60From $25.90 -
Umami Salt 
Umami Salt
$15.20Urban Hippie
Umami Salt
250ml$15.20 -
Arsenicum Album 
Arsenicum Album
$20.20Naturo Pharm
Arsenicum Album
20ml$20.20 -
Dry Shampoo 
Dry Shampoo
$31.90Black Chicken Remedies
Dry Shampoo
40g$31.90
What does Artificial Colour Free mean for health & wellness products?
The appeal of colourful food seems to capture our attention, but unfortunately, these colours aren’t always derived from the beautiful natural hues of fresh fruit and vegetables.
Artificial colours can be a common ingredient in processed foods and surprisingly can even feature in supplements. While some countries have restrictions on the types of artificial colours added into consumable products, New Zealand hasn’t restricted the use of artificial colours. The effects of these additives in sensitive individuals can include hyperactivity in children, skin sensitivities and digestive complaints, among other things.
What isn’t so well understood is how these colours are manufactured, which can be from a variety of sources, from fossil fuel sourced to insects. Luckily the use of artificial colours must be on the food labels and so with some education, it is easy to spot these additives, they can be listed as a colour or as a number. For example, E102, Tartrazine, the bright yellow colour. However, they don’t have to be listed on supplement labels.
Often supplements that are ‘free from artificial colours’ contain natural colours that are food based and provide additions of their own specific phytonutrients to the products even if it is in small quantities. Think antioxidants; these are abundant because of the vibrant colours of wholefoods. Beetroot extract, purple carrot powder, black carrot powder, turmeric and Maqui berry concentrate are some natural colours that are used in many Children’s multi vitamins and other supplements to improve their colour.
